Up to Speed Part 1

Like physicians who find themselves incapable of being independent, sole masters of their chosen practice, New Media Communicators must also acknowledge that, on some level, there remains a signficant learning curve. Physicans can overcome knowledge gaps by joining a robust, multi-specialist clinic, where they can exchange knowledge and help one another. Similarly, those of us attempting to pioneer our way through the New Media world must humbly acknowledge the need for rich dialog with others who have mastered pieces of the puzzle we're still ignorant about.
In short, it's OK to say, "I don't know," "I don't get it," and "I need help."

My good friend Kendall Kunz posted the following on his blog: Why Should Entrepreneurs Twitter? http://meetkendall.com/2009/03/28/why-should-entrepreneurs-twitter/
Before I read this, I had posted all of three Tweets in seven months. Like many, my first response was, "Why do I need this? I really don't care what my friends had for lunch, and I am really concerned that this will just be a giant time waster."
A careful reading of Kendall's post may help jump start your own inquiry.

I started with the baby steps Kendall recommended, and after a few days, I really started to see how I could employ Twitter in my own business. I tend to pay attention when a successful serial entrepreneur like Kendall gets excited about a tool that has generated demonstrable benefits.